How We Brought C.H.A.S.E CITY to Life — A Story of Vision, Design & Collaboration

It started with a vision.

YB Dr. Zaliha, Minister in the Prime Minister’s Department (Federal Territories), introduced C.H.A.S.E CITY — a concept for a cleaner, healthier, safer, smarter, and greener city.

That vision was entrusted to Perbadanan Putrajaya, working under Jabatan Wilayah Persekutuan (JWP). And from there, our team at NOVA stepped in to give the idea its shape, its face, and its story.

Turning Ideas into Identity

We created the C.H.A.S.E CITY logo to reflect five key values:

• Clean 🌟

• Healthy ❤️

• Advance ⚡

• Safe 🛡️

• Eco-friendly 🌿

Each value had its own symbol, its own color, and its own meaning — all carefully blended into a modern, memorable brand.

We drew inspiration from iconic buildings across the Federal Territories (KL, Putrajaya, and Labuan), and from our national flower, the Bunga Raya, as a symbol of unity and pride.

Beyond the Logo

But we didn’t stop at just a logo.
We helped shape the full brand guide, produced the official launch video, and even created exclusive merchandise — turning the C.H.A.S.E CITY identity into something you can see, wear, and feel.

The Result

The launch was a success, with over 10,000 engagements and a clear message:
The future of city branding is here — and it starts with purpose-driven design.

We’re incredibly proud to be part of this journey with Perbadanan Putrajaya and JWP. This wasn’t just about design — it was about building something meaningful.

Got a vision for your own brand or campaign?
Let’s bring it to life together → novanetwork.digital #NovaMovesMinds
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